The joint federal and provincial regulator investigation concluded that Tim Hortons’ continual and vast collection of location information was not proportional to the benefits Tim Hortons may have hoped to gain from better targeted promotion of its coffee and other products. https://www.priv.gc.ca/en/opc-news/news-and-announcements/2022/nr-c_220601/?mkt_tok=MTM4LUVaTS0wNDIAAAGEvy84ETk89lBThMOVoQI2iB2DDZbQuHzYJbXYs1NJjZNbyDVQM96Bgy7W23AfZjiKwT6lsnK31-aHSrED7c_h0onb8SE9TtVRPhyk0lGelF0u